Direct Mail and Printing Services

If you’re not combining your marketing efforts with Social Media in 2019, you are already falling behind.

You have more options than ever before to market your services and products to literally YOUR PERFECT CUSTOMER.

  • Social Media Advertising
  • Direct Mailing Campaigns
  • Search Engine Optimization (SEO)
  • Referral Networks/Events
  • Traditional Print Media
  • Shaking Hands and Kissing Babies
  • The List Goes On….

Are you having success with Direct Mail?

With all of the advertising options available to you in these digital times, it can be hard to decide which avenue to take to get the most out of your Marketing Budget.

The best part is that you can use a combination of these various marketing platforms to your advantage and strategize a campaign for them to work together-resulting in more leads, more sales, and new customers.

The idea behind this is to create an integrated marketing campaign that seamlessly layers your advertising campaigns into one beautiful masterpiece. The process helps ensure that you have a uniform message across all platforms that you expose to your perfect client or customer. Consistency is key in creating a brand message that resonates with your customers both online and offline.

You have already read articles about how you need 7 marketing touches to start walking a prospect down the path of becoming one of your customers.

When it comes to creating an integrated marketing campaign, business owners and entrepreneurs literally have a world of options at their fingertips.

If your not combining all of the tools that the amazing world of the internet has made available to your business, you can rest assured that YOUR COMPETITION IS

Our Opinion: The most popular approach is a combination of  Social Media and Direct Mail

Direct Mail works. That’s Why You Keep Sending Mail. But Can You Track Results?

Direct Mail is one of the best ways to drive traffic to your website. The problem is that its not 100% trackable. Lets say you buy a mailing list and or use Every Door Direct Mail (EDDM) to send your prospects a Mailer or White Paper. You know your doing to get website traffic and you know your phone is going to ring. But how do you know where the traffic came from?

The two most popular ways to track any mailing campaign is to use a UNIQUE TRACKING PHONE NUMBER or a UNIQUE URL on your website.

Should be all be doing this?

Yes.

Are we all doing this?

Probably not.

Well heres the solution.

Put together a Social Media campaign that is focused on the EXACT people that you sent your mailing lists to.

Sound complicated? Its not.

Our team can use 3 different methods to guarantee that your next mailing campaign has better results.

  1. Append your mailing list with your social media page and run a campaign BUILT AROUND your mailing piece. This campaign will be delivered to THE EXACT same people that receive your mailer.
  2. Geo Target your mailing campaign to make sure that your customers get the maximum amount of touches over the perfect amount of time
  3. Take your current customer database and create a custom lookalike audience built around customers who have THE SAME BUYING BEHAVIOR as your current customers, then serve them the same ads.

But consider driving the traffic to a specific page on your website, and using the fact that someone visited that specific page on your website to build a custom audience on Facebook to use for Facebook ads. Using Facebook remarketing to only the people who visited that specific page to your website allows you to create a highly targeted ad campaign for a very low budget. And the ad will be highly relevant to the people that it is running for because you know that they already have interest.

Use Direct Mail Create Engagement 

Building a social media following can be tough regardless of if you’re using Facebook, Twitter, LinkedIn, Instagram or any of the other social platforms. While there are numerous ways to help grow your social media base, direct mail can help give you an extra boost.

One smart approach to this method is to make sure that you include your social media handles on all of your direct mailers. These icons can be a subtle element to your direct mailer, or you can create a fun design around the icons to draw attention. A simple “Follow us on Twitter” or your platform of choice will help encourage customers to engage with you online.

Use Direct Mail to drive traffic to your website, then ReTarget on Facebook

Direct Mail can be a great way to drive traffic to your website. Did you know that if you drive the traffic to a specific page on your website, you can use the fact that someone visited that specific page on your website to build a custom audience on Facebook? Even better… You can use this data to target your customer on Facebook

Lets take it a step further…

Have you ever clicked on something while browsing online, only to see it in your newsfeed IMMEDIATELY AFTER LOGGING INTO FACEBOOK?

This is called ReTargeting.

Using Facebook ReTargeting, we build unique campaigns around people who visited that specific page to your website. This allows you to create a highly targeted ad campaign for a very low budget to a VERY specific audience who did a VERY specific thing. The ad will be highly relevant to the people that it is running for because you know that they have already shown interest and had engagement with your product of offer.

Things You Should Know…

Consider Your Target Audience

Nearly any marketing campaign will flop if you don’t have a target audience in mind. For example, you wouldn’t want to send a home improvement direct mailer to someone who rents a high-rise apartment. You’ll want to carefully consider the neighborhoods in your town that generate enough income to make home improvement upgrades, and most of all ensure that they own their home. Renters typically don’t have control over making improvement upgrades to their units, which results in wasted advertising dollars for your business.

Carefully Choose Your Social Channels

Not every platform is for every business. If you’re selling a Realtor trying to sell a $1.2 million home , you don’t want to be targeting kids on Instagram. If you are in auto sales and have a $4,000 used honda, you don’t want to be targeting Lawyers and Doctors on Linkedin.

By utilizing a Tracking Pixel along with your current customer base, we can dial in on the EXACT platforms that will be THE MOST SUCCESSFUL for your online marketing campaign.

It’s a fact: Using direct mail can be a great way to create a highly targeted audience on Facebook for Facebook ads.

Create a Consistent Theme

One of the biggest points of implementing an integrated marketing campaign is remaining consistent across all channels. This means using the same style of graphics and logos, and you’ll also want to keep your voice and tone the same as well. Consistency shows that your brand is organized and your integrated marketing campaign is well executed.