Entries by Dave Carroll

10 Best Free Stock-Photo Sites For Social Media Ads

If you manage ad campaigns on your own without the help of a Facebook advertising agency, then you know the difficulties of obtaining HD creatives. To obtain original HD creatives, you will need to either hire a graphic designer and photographer or purchase licensed photos online (unless you can photograph and edit photos, in which […]

8 Tips on Creating The PERFECT Facebook Post

We can all agree…..Social media is a great way to promote your business. For example, you can promote your blog posts, guides, and other content on social media to drive people to your website, consequently acquainting them to your brand and, hopefully, swaying them to become a loyal customer. However, crafting the right post requires […]

5 Elements Of Any Good Landing Page

Whether we’re talking about a lead generation page for your consulting agency, or an eCommerce product, it all starts with getting the ‘essential ingredients’ together to give your landing page the best chance at success. 1. Page Design First and foremost, is distraction-free design. As previously discussed, people are visiting this page for a reason. […]

Why you DONT use income targeting for marketing

A Better Alternative to Income for Advertising Income can be a viable marketing tool but when advertisers use it to predict household spend it often falls flat, producing less than desirable results and leaving marketers frustrated. So what is the alternative that helps advertisers and marketers achieve greater flexibility and precision? The analytical team at […]