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Conversion measurement lets you track actions people take after viewing your Facebook Ads across multiple devices, including mobile phones, tablets and desktop computers.
By creating a Facebook pixel and adding it to the pages of your website where conversions happen, like the checkout page, or email capture confirmation page, you’ll see who converts as a result of your Facebook Ads.
The pixel will continue to monitor the actions people take after clicking on your ad. You can see which device they saw the ad on and which device they ultimately converted on.
Other benefits of the Facebook pixel:
Ad optimization: When you use the Facebook pixel in combination with the bidding option Optimize for Website Conversions, Facebook will automatically show your ads to people who are most likely to convert.
Measurement: You can measure the number of conversions your ads generate to calculate your return on ad spend. That way you’ll see how much you’re spending for each conversion and can fine-tune your ads accordingly.
For this gig we will install your Facebook pixel on your website and set up the standard events of: View Content, Add to Cart, and Checkout.
Once we set this up properly, you will be able to view right from your dashboard how many people who saw your ad converted into a:
Website Visitor (View Content)
Add to Cart (Went to your website, found an item they presumably wanted to buy, and added it to their shopping cart)
Checkout (Purchased an Item from Your Website)
You will not have to do any work on your end from this other than to grant us temporary access to your website’s admin panel.
Delivery is within 3 days.
Gives a birds-eye view of account performance for you or your clients. All reports are divided by campaign, to help optimise budget and goals as well as increase campaign performance.
Document the performance of all ads run for the purpose of increasing and monitoring engagement based on Page Likes for your latest campaign.
Visualize the social impact of your campaigns with key engagement metrics that matter to you and your clients based off your social media campaigns
Receive or send a detailed report on performance of your ads in different placements like Desktop News Feed and Mobile News Feed etc.
Demographic Reach report data reflects the ad targeting strategy that makes up a significant amount of your page’s promotion.Who is seeing your ad along with their buying behaviors can tell you a lot about your campaign.
Present insights into how well you are reaching your audience and identify which ad eventually drives a user to conversion.
If you run your own Facebook Ads, you know how important it is to have reporting that you can ACTUALLY UNDERSTAND. A Type Data Provides custom reporting for several different Social Media platforms. Learn more here.
Writing good content is hard. Our staff of copywriters can with any of your Social media ad campaigns, Email auto responders or any other content you might need some assistance with
Confused by the Facebook Pixel? WE feel your pain. Check out our Pixel Installation help PLUS A TON of other helpful tools from A Type Data to assist in getting your facebook account and landing pages SET UP RIGHT